Nir Eyal: Addictive Tech, Killing Bad Habits & Apps for Life Hacking – #260

Nir Eyal: Addictive Tech, Killing Bad Habits & Apps for Life Hacking – #260

Why you should listen – 

Nir Eyal comes on Bulletproof Radio today to discuss life hacking with apps, making addictive products, being addicted to technology and FOMO (Fear Of Missing Out). Enjoy the show!

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Click here to download the mp3 of Nir Eyal: Addictive Tech, Killing Bad Habits & Apps for Life Hacking – #260

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products, which won the “Marketing Book of the Year” award from 800 CEO Read.  In addition to blogging at, Nir’s writing frequently appears in TechCrunch, Inc, The Harvard Business Review, and Psychology Today.

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What You Will Hear

  •      0:00 – Ting
  •      1:58 – Cool fact of the day
  •      3:22 – Welcome Nir Eyal
  •      8:24 – Entertainment addiction
  •    14:34 – Creating habit forming products
  •    22:13 – Action and reward
  •    28:17 – Self-control
  •    34:50 – The investment phase
  •    40:37 – Gaming
  •    45:50 – FOMO
  •    54:27 – Top 3 recommendations for kicking more ass and being Bulletproof!
  •    59:38 – Bulletproof: The Cookbook



Nir Eyal

Hooked: How to Build Habit Forming Products

Nir on Facebook

Twitter – @nireyal

Nir on Youtube




Game addiction

Stack Overflow

Hooks: An Intro on How to Manufacture Desire

Outlet timer



Maneesh Sethi


Jonathan Franzen

Variable rewards

B F Skinner

Operant Conditioning

Pocket app

Lisgo app



Fear of missing out (FOMO)

Emotional Salience

Life Hacking

Kleiner Perkins

Jim Kwik

Nir on Ted


Bulletproof Collagen bars

Bulletproof: The Cookbook

Bulletproof Coffee Shop

Bulletproof Conference

Moldy Movie

Bulletproof Diet Book

Free Bulletproof Diet Roadmap

Questions for the podcast?

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