Robert Cooper: Rewiring Your Brain & Creating New Habits – #261

Robert Cooper: Rewiring Your Brain & Creating New Habits – #261

Why you should listen –

Robert Cooper comes on Bulletproof Radio today to discuss the human brain, how certain words reshape your brain, developing new habits in less than a minute, and the effects of self-talk. Enjoy the show!

Today’s guest is a neuroscientist, New York Times bestselling author (with over 4 million books sold), and a leading high-performance business strategist.  Robert Cooper serves as CEO of Cooper Neuroscience Lab and Cooper Strategic, a global consulting firm that draws on a peak performance database with more than one million leaders, professionals and teams.  Robert brings a long history of working with elite performers and top leaders using neuro- science to get the most out of their brains, their time, and their performance.  I sat down with Robert after his keynote address at the 3rd annual Bulletproof Biohacking Conference.  He and I talked about the neuroscience of aiming your brain, how to hack the hard-wired human nature that can limit your performance, and how to build new habits that burn better programs into the structure of the brain.  Find out more about Roberts work at

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What You Will Hear

  •      0:00 – Wix
  •      1:10 – Cool fact of the day
  •      4:40 – Welcome Robert Cooper
  •      8:44 – Aiming your brain
  •    15:58 – Writing vs. speaking
  •    20:00 – Planning
  •    28:43 – New habits in 59 seconds
  •    34:30 – Self-observation
  •    41:42 – Self-talk
  •    44:48 – Top 3 recommendations for kicking more ass and being Bulletproof!
  •    47:06 – Bulletproof: The Cookbook



Robert Cooper

UPWIRE: Hacking Human Nature

Cooper Neuroscience Lab

Robert Cooper on Facebook


Joe Polish




R Douglas Field

Nervous system

Self observation

VR Goggles

Livescribe pen

Virtual reality

Artificial intelligence

Atychiphobia (fear of failure)

Self talk

Ethan Kross


Four Words That Make You Weak

Bulletproof Vibe

Bulletproof: The Cookbook

Bulletproof Coffee Shop

Moldy Movie

Bulletproof Diet Book

Free Bulletproof Diet Roadmap

Questions for the podcast?

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